Pricing

One platform, for less than the stack you rent.

Most shops pay three or four vendors that barely talk to each other, and still get a template website. Move the sliders and see what one platform could mean for you.

What most shops pay now

Website + marketing (Kukui and similar)$500–$2,000
Reviews + messaging (Podium / Birdeye)$300–$500
Shop management (Tekmetric / Shopmonkey / Shop-Ware)$200–$400
Per month$1,000–$2,900

Plus setup fees, and a website that isn't really yours.

Modular, all available

Gravy

A professional website (yours to keep)Included
Inspections, dispatch board, invoicing, paymentsIncluded
Parts pricing, QuickBooks, reviews, follow-upsIncluded
AI foreman, copilot, content engine, glovebox, fleetsIncluded
From $99/mo

A $99 base gets your website plus the essentials. Add any of 60+ modules a la carte, from $19, and everything together is capped at $499. Keep whatever software you already use; pay only for what you do. A bespoke custom site, with full SEO and the extras a custom build includes, is a $3k to $4k one-time add-on. One bill, export your data and leave anytime. See pricing →

Add-on

Shop IT: we manage your computers too

IT Checkup $19/mo, or IT Care $149/mo for the help desk and automatic fixes on up to 5 computers, and a real person, with no meter, when it can't fix something. Managed IT companies typically charge $100 to $185 per user every month.

See Shop IT
No markup

Gravy takes nothing from your card payments

Card payments run through your own Stripe account, at the rates Stripe charges you. Gravy adds no markup, no per-payment fee and no monthly payments fee. Most shop software runs payments through its own service, so you pay their rate and switching software means switching processors. With Gravy your Stripe account, payouts and history stay yours, even if you leave.

What you actually get

One platform vs a typical stack

CapabilityA typical shop setupGravy
A website you ownA template, or a separate website vendorIncluded, built for your shop
Digital inspections with photosSometimes, from the shop-management vendorIncluded
Dispatch board & schedulingShop-management vendorIncluded
Invoicing & card paymentsShop-management vendor + their processor and rateIncluded, in your own Stripe, no markup
Reviews & customer follow-upsA separate reviews/messaging toolIncluded
Marketing & SEO contentA separate marketing vendorIncluded, AI-assisted
AI foreman & owner copilotRarely availableIncluded
Public, self-computed trust pageNot offered anywhereIncluded
Computer & IT supportAn IT company, if one will take a small shopOptional Shop IT add-on, from $19/mo
Vendors to manageThree or fourOne
Logins & monthly billsSeveralOne
ContractOften requiredNone, cancel anytime
Your dataSometimes locked inExport everything, anytime

A structure comparison, not a knock on any one vendor. Dollar figures are yours to enter below.

Estimate your upside
$0
Vendor savings / mo
$0
Declined work recovered / mo
0
New reviews / mo
Estimated monthly upside$0

Deliberately conservative: about 15% of tickets carry declined work at a 25% recovery rate; about 20% of customers respond to a well-timed review ask versus the ~2% most shops see. Recovered figures are revenue, not margin.